Advanced Skill Certificate in Google Analytics Reporting for Small Businesses

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The Advanced Skill Certificate in Google Analytics Reporting for Small Businesses is a comprehensive course designed to equip learners with the essential skills needed to analyze and optimize small business performance. This certification course highlights the importance of data-driven decision making and covers advanced Google Analytics reporting techniques, providing valuable insights to drive business growth.

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About this course

In an increasingly data-focused world, the demand for professionals with the ability to interpret and apply data analytics is high. According to the Burning Glass Technologies, job postings requiring analytics skills have grown by over 24% in the last five years. By earning this certification, learners demonstrate a valuable skillset that is in high demand across various industries. This course covers essential skills such as tracking website traffic, analyzing user behavior, and creating custom reports. Learners will also gain hands-on experience in configuring Google Analytics for small businesses, enabling them to provide actionable insights and recommendations that can lead to increased revenue and growth. By completing this certificate course, learners will be well-prepared to advance their careers in data analytics and small business growth.

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Course details

• Advanced Google Analytics Setup
• Understanding Google Analytics Interface
• Configuring Goals and Funnels
• Advanced Segmentation Techniques
• Analyzing User Behavior with Event Tracking
• Utilizing Custom Dimensions and Metrics
• Leveraging Multi-Channel Funnels
• Reporting on E-commerce Data
• Integrating Google Analytics with Google Ads

Career path

This section displays an advanced skill certificate in Google Analytics Reporting for Small Businesses, featuring a 3D pie chart that represents the demand for various digital marketing roles in the UK. The chart is responsive, setting its width to 100% and height to 400px, ensuring it adapts to all screen sizes. The chart highlights the following roles: Digital Marketing Specialist, Data Analyst, SEO Specialist, PPC Specialist, and Social Media Manager. The percentage values in the chart are based on industry relevance and job market trends, providing a clear understanding of the demand for each role in the digital marketing landscape. To create the 3D pie chart, the google.visualization.arrayToDataTable method was used to define the chart data, and the is3D option was set to true in the options object. The Google Charts library was loaded using the script tag . The resulting chart has a transparent background and no added background color, making it visually appealing and easy to incorporate into the certificate layout.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
ADVANCED SKILL CERTIFICATE IN GOOGLE ANALYTICS REPORTING FOR SMALL BUSINESSES
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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