Global Certificate Course in Online Lead Generation for Small Businesses
-- viewing nowThe Global Certificate Course in Online Lead Generation for Small Businesses is a comprehensive program designed to equip learners with the essential skills needed to excel in lead generation in today's digital age. This course is critical for anyone looking to advance their career in marketing, sales, or business development, as well as small business owners seeking to generate more leads and grow their customer base.
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Course details
• Understanding Lead Generation: Introduction to lead generation, importance of lead generation for small businesses, types of leads.
• Online Lead Generation Strategies: Overview of online lead generation, advantages of online lead generation, popular online lead generation strategies.
• Search Engine Optimization (SEO): Basics of SEO, on-page and off-page optimization, local SEO for small businesses.
• Pay-Per-Click (PPC) Advertising: Introduction to PPC, setting up and managing PPC campaigns, Google Ads for small businesses.
• Social Media Marketing: Overview of social media marketing, using social media platforms for lead generation, social media advertising.
• Content Marketing: Importance of content marketing, creating a content marketing strategy, blogging and email marketing.
• Website Optimization: Designing a lead generation website, website conversion optimization, using landing pages and forms.
• Analytics and Reporting: Introduction to web analytics, tracking and measuring lead generation efforts, using data to improve results.
• Ethics and Compliance: Overview of ethical and legal considerations in lead generation, data privacy and security, best practices for compliant lead generation.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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