Certified Professional in Online Advertising for Small Businesses
-- viewing nowThe Certified Professional in Online Advertising for Small Businesses course is a must for professionals seeking expertise in digital marketing. This program covers essential skills including Google Ads, Facebook Ads, and other online advertising platforms.
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Course details
• Understanding Online Advertising Fundamentals • Importance of online advertising, benefits for small businesses, differentiating online from traditional advertising. • Setting Up Advertising Accounts • Creating and managing accounts on popular advertising platforms (Google Ads, Facebook Ads, etc.), understanding account structures. • Targeting & Retargeting Strategies • Identifying target audiences, audience segmentation, remarketing, lookalike audiences. • Keyword Research & Analysis • Importance of keywords, keyword research tools, negative keywords, match types. • Crafting Compelling Ad Copy • Writing effective ad headlines, descriptions, and calls-to-action, ad copy best practices. • Ad Design & Optimization • Design principles for various ad formats (text, image, video), A/B testing, conversion rate optimization. • Understanding Ad Metrics • Key performance indicators (CPC, CTR, CPA, ROAS), attribution modeling, measuring campaign success. • Budgeting & Bid Management • Setting and managing advertising budgets, bid strategies, automation tools. • Local SEO & Google My Business • Importance of local SEO, setting up and optimizing Google My Business listings, managing online reviews. • Social Media Advertising • Advertising on social media platforms (Facebook, Instagram, LinkedIn, etc.), understanding social media algorithms, creating engaging social media content.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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