Certified Professional in Online Advertising for Small Businesses

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The Certified Professional in Online Advertising for Small Businesses course is a must for professionals seeking expertise in digital marketing. This program covers essential skills including Google Ads, Facebook Ads, and other online advertising platforms.

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About this course

With the increasing demand for online advertising in small businesses, this course provides a timely and industry-relevant education. Learners will gain a comprehensive understanding of online advertising strategies and tactics, enabling them to create and manage effective ad campaigns. The course curriculum includes hands-on training and real-world examples, ensuring that learners are well-prepared to excel in their careers. By earning this certification, professionals demonstrate their expertise and commitment to the field. This course not only equips learners with the skills necessary for career advancement but also provides a valuable credential that sets them apart in a competitive job market.

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Course details

• Understanding Online Advertising Fundamentals • Importance of online advertising, benefits for small businesses, differentiating online from traditional advertising. • Setting Up Advertising Accounts • Creating and managing accounts on popular advertising platforms (Google Ads, Facebook Ads, etc.), understanding account structures. • Targeting & Retargeting Strategies • Identifying target audiences, audience segmentation, remarketing, lookalike audiences. • Keyword Research & Analysis • Importance of keywords, keyword research tools, negative keywords, match types. • Crafting Compelling Ad Copy • Writing effective ad headlines, descriptions, and calls-to-action, ad copy best practices. • Ad Design & Optimization • Design principles for various ad formats (text, image, video), A/B testing, conversion rate optimization. • Understanding Ad Metrics • Key performance indicators (CPC, CTR, CPA, ROAS), attribution modeling, measuring campaign success. • Budgeting & Bid Management • Setting and managing advertising budgets, bid strategies, automation tools. • Local SEO & Google My Business • Importance of local SEO, setting up and optimizing Google My Business listings, managing online reviews. • Social Media Advertising • Advertising on social media platforms (Facebook, Instagram, LinkedIn, etc.), understanding social media algorithms, creating engaging social media content.

Career path

As a Certified Professional in Online Advertising for Small Businesses, understanding the current job market trends, salary ranges, and skill demand is crucial. Here's a 3D pie chart showcasing the demand for various online advertising skills in the UK: Small Business Online Advertising Skills Demand in the UK: 1. Google Ads (45%) 2. Facebook Ads (30%) 3. Instagram Ads (15%) 4. LinkedIn Ads (10%) The chart above highlights the importance of Google Ads for small businesses in the UK, followed by Facebook Ads, Instagram Ads, and LinkedIn Ads. As a professional, focus on mastering these platforms to meet the needs of small businesses and stay competitive in the industry.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFIED PROFESSIONAL IN ONLINE ADVERTISING FOR SMALL BUSINESSES
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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